12+ years · UX research & strategy

Resume.

Principal UX Researcher & Strategist

Research leader with hands-on engineering background and 12+ years applying systems thinking, experimental rigor, and a bias toward building across startups and Fortune 500 product teams. Specializes in conducting research with highly technical user groups—developers, engineers, advertisers, traders, frontline workers—and has a track record of earning their trust, developing domain expertise fast, and translating complex technical data into insights that influence product strategy.

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Professional experience

4 roles · 12+ yrs
Jun 2020
– Present

Blink UX

Principal UX Researcher

  • Led 40+ end-to-end strategic research engagements across industries for clients including Google, Microsoft, Robinhood, Amazon, Meta, Bosch, JP Morgan, and Qualcomm; examples include…
Client highlights
  • Google NotebookLMEmbedded researcher for a fast-moving 0‑1 AI product; designed and facilitated in-person co-design workshops with cross-functional stakeholders to surface real-world user needs, directly shaping 2025 product roadmap and OKRs to reduce time-to-value.
  • RobinhoodRan 5-month rolling research program (4‑6 week turnarounds) utilizing a range of foundational and evaluative methodologies; findings improved perceived value, comprehension, and usability for 4 shipped product features.
  • Google for DevelopersLed multi-method evaluative study (card sorting, tree testing, concept testing) to redesign marketing site navigation; client updated global navigation directly based on research recommendations.
  • Fortune 500 investment bankConducted in-person contextual inquiry on an active trading floor; delivered journey map and prioritized opportunity areas that converted a senior stakeholder from skeptic to advocate.
  • Fortune 500 telecomNavigated Blink's first organizational strategy engagement as sole practitioner without an existing playbook; stood up a human-centered design practice and presented to the C-suite, generating 4+ follow-on projects within 4 months.
  • Big tech clientLed 3-phase mixed methods study (diary study + IDIs) on Gen Z behaviors; directly informed 2023 product strategy shared at a high-profile internal summit.
  • Luxury appliance brandLed in-person benchmarking study for a luxury appliance product ranked last in willingness-to-buy; insights reframed product strategy and after redesign the product ranked first among all competitors tested.
  • Partnered with quantitative researchers and data analysts to integrate qualitative insights with behavioral and product data into cohesive, strategy-driving narratives.
  • Recognized as internal expert in foundational methods with depth of experience crafting deliverables such as journey maps, mental models, archetypes, and thinking styles.
  • Spearheaded Blink's AI-in-research practice: mapped AI-powered use cases across the research lifecycle, created practice guides, secured tool approvals, and presented case studies org-wide.
  • Built and maintained a research practice repository (playbooks, templates, and workflow guides) adopted across Blink's 30+ person practice; coached researchers and cross-functional partners in research best practices; mentored 4 senior researchers, multiple promoted or moved into in-house roles.
  • Served as scoping SME on complex research proposals, crafting methodologies and cost estimates that contributed to multiple project wins.
  • Speaker at 4 industry conferences (ConveyUX, SF Design Week, San Diego Design Week) and podcast guest on UX Pursuit, covering UX leadership, DEI in design, and career transitions into research.
Apr 2019
– Dec 2024

Super Dark LLC

Co-founder & Lead Researcher

  • Co-founded a Kickstarter-funded board game about the role of dark money in politics; led end-to-end research and manufacturing strategy from concept to shipped product, achieving 2× funding goal ($25,693), 400+ copies sold.
  • Established a longitudinal playtesting program across two cities and 100+ players to refine game mechanics and optimize balance.
  • Owned manufacturing strategy from concept to shipped product; collaborated with factory to prototype and ship quality products at scale.
Jul 2019
– Sep 2019

Miroculus

User Research Intern

  • Led the first usability study for a lab automation instrument at a biotech startup; presented findings to C-suite in a company-wide workshop.
  • Designed pneumatic leak test fixtures in SolidWorks for a component of the same instrument, earning the trust and partnership needed to ensure user needs were represented in product decisions.
Jun 2013
– Jul 2018

Schlumberger

Senior Manufacturing Engineer

  • Designed tooling and fixtures in SolidWorks to automate assembly of a safety-critical component; applied contextual inquiry on the shop floor to translate assembler knowledge into a standardized process, achieving 77% reduction in lead time and 79% increase in precision.
  • Applied lean methodology and value stream mapping to optimize shop floor processes, generating $181K in annual savings.
  • Collaborated with supply chain and engineering to improve design for manufacturability for complex industrial product lines.
  • Directly managed a team of 14 assemblers (including performance reviews and career development) to ship $18M+ in products annually.
02

Education & skills

Education

Stanford University

MS in Product Design

2018 – 2020

Duke University

BS in Mechanical Engineering · Minor in Spanish

2009 – 2013
Methods
In-depth Interviews Contextual Inquiry Diary Studies Concept Testing Usability Testing Journey Mapping & Archetypes Service Blueprinting Kano Analysis Card Sorting Benchmarking Surveys Information Architecture
Tools
Figma dscout UserTesting Qualtrics Optimal Workshop Airtable Reduct Claude CoPilot NotebookLM Gemini SolidWorks
Domains
B2C consumer B2B software Financial services AI / ML Developer tools Hardware Retail Healthcare Games