Jun 2020
– Present
– Present
Blink UX
Principal UX Researcher
- Led 40+ end-to-end strategic research engagements across industries for clients including Google, Microsoft, Robinhood, Amazon, Meta, Bosch, JP Morgan, and Qualcomm; examples include…
Client highlights
- Google NotebookLMEmbedded researcher for a fast-moving 0‑1 AI product; designed and facilitated in-person co-design workshops with cross-functional stakeholders to surface real-world user needs, directly shaping 2025 product roadmap and OKRs to reduce time-to-value.
- RobinhoodRan 5-month rolling research program (4‑6 week turnarounds) utilizing a range of foundational and evaluative methodologies; findings improved perceived value, comprehension, and usability for 4 shipped product features.
- Google for DevelopersLed multi-method evaluative study (card sorting, tree testing, concept testing) to redesign marketing site navigation; client updated global navigation directly based on research recommendations.
- Fortune 500 investment bankConducted in-person contextual inquiry on an active trading floor; delivered journey map and prioritized opportunity areas that converted a senior stakeholder from skeptic to advocate.
- Fortune 500 telecomNavigated Blink's first organizational strategy engagement as sole practitioner without an existing playbook; stood up a human-centered design practice and presented to the C-suite, generating 4+ follow-on projects within 4 months.
- Big tech clientLed 3-phase mixed methods study (diary study + IDIs) on Gen Z behaviors; directly informed 2023 product strategy shared at a high-profile internal summit.
- Luxury appliance brandLed in-person benchmarking study for a luxury appliance product ranked last in willingness-to-buy; insights reframed product strategy and after redesign the product ranked first among all competitors tested.
- Partnered with quantitative researchers and data analysts to integrate qualitative insights with behavioral and product data into cohesive, strategy-driving narratives.
- Recognized as internal expert in foundational methods with depth of experience crafting deliverables such as journey maps, mental models, archetypes, and thinking styles.
- Spearheaded Blink's AI-in-research practice: mapped AI-powered use cases across the research lifecycle, created practice guides, secured tool approvals, and presented case studies org-wide.
- Built and maintained a research practice repository (playbooks, templates, and workflow guides) adopted across Blink's 30+ person practice; coached researchers and cross-functional partners in research best practices; mentored 4 senior researchers, multiple promoted or moved into in-house roles.
- Served as scoping SME on complex research proposals, crafting methodologies and cost estimates that contributed to multiple project wins.
- Speaker at 4 industry conferences (ConveyUX, SF Design Week, San Diego Design Week) and podcast guest on UX Pursuit, covering UX leadership, DEI in design, and career transitions into research.